Project at a Glance
Trinax partnered with Alcatel-Lucent Enterprise to bring an engaging digital activation to life at GovWare 2025, held at Sands Expo and Convention Centre.
“Don’t Get Matched Out” challenged attendees to test their memory and reflexes through a fast-paced matching game themed around digital security and enterprise connectivity.
Designed to attract busy expo visitors and spark interest in ALE’s solutions, the experience combined intuitive touchscreen gameplay, branded visuals, and a competitive leaderboard.
Creative & Technical Highlights
Touchscreen-based interactive memory game designed for trade show engagement
Branded game assets incorporating ALE product icons and campaign messaging
Sleek setup integrated seamlessly into ALE’s exhibition booth design
Score submission and leaderboard display to encourage repeat attempts and competition
Optimised for high footfall, fast play cycles, and crowd visibility
Why It Matters
This activation helped Alcatel-Lucent Enterprise stand out amid a bustling cybersecurity exhibition by blending brand storytelling with gamified learning.
The memory challenge reinforced key messaging around secure, connected enterprise environments while driving booth traffic, strengthening brand recall, and creating positive engagement moments.
The experience reflects how interactive digital media and experiential marketing can elevate brand presence at industry events.
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