Project at a Glance
As part of the “Ready, Sweat, Go! with Snoopy & His Siblings” campaign, Changi Airport Group engaged Trinax to design, develop, and deploy a network of smart experiential redemption machines across Changi Airport Terminals 2, 3, and 4.
More than a traditional redemption counter, the installation reimagined the shopper rewards journey through a seamless digital experience.
Visitors who qualified through their purchases were guided through an intuitive touchscreen interface, authenticated via Changi Rewards card verification, and rewarded through an automated merchandise dispensing system.
Combined with immersive Peanuts-themed environmental branding and iconic character installations, the activation transformed a standard spend-and-redeem promotion into an engaging experiential retail journey that delighted travellers and shoppers alike.
Creative & Technical Highlights
- End-to-end experiential retail redemption journey design.
- Integrated membership card scanning technology.
- Physical and digital merchandise showcase integration.
- Custom experiential fabrication and Peanuts-themed branding.
- Multi-terminal deployment and operations management.
- Intuitive UX design optimised for international travellers.
Why It Matters
The project demonstrates how experiential technology can transform traditional retail promotions into engaging customer experiences.
Rather than simply collecting a reward, travellers participated in a seamless, interactive journey that combined digital interfaces, automated technology, physical merchandising, and immersive storytelling.
The result was an activation that increased shopper engagement while strengthening emotional connections with both the Changi Airport and Peanuts brands.
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