Project at a glance
The DBS iPromi is a gamified digital activation hosted on the bank’s internal SharePoint platform. Designed for DBS employees, the experience transformed mandatory learning into an immersive experience through narrative-driven quests, interactive digital media, and smart reward mechanisms.
Users explored Ops-topia, a fantasy world with three themed cities—each representing unique learning modules. This custom-built platform seamlessly blends experiential marketing, gamification, and interactive storytelling to drive learning outcomes across the organisation.
Creative & Technical Highlights
- Trinax designed and developed a fully customised, story-driven digital world (Ops-topia) to gamify internal training for DBS employees.
- Each city in Ops-topia hosted tailored quizzes and learning modules, enabling seamless knowledge delivery through interactive experience design.
- Characters like PROMI and Sly guided users through the storyline, enhancing engagement through digital content production and immersive storytelling.
- Players earned points by completing modules, with points displayed on a live leaderboard and used to unlock mystery rewards — a creative use of gamification and smart technologies.
- A custom dashboard provided real-time tracking of user progress, quiz completion, and reward eligibility — showcasing custom software development and backend scalability.
Why it matters
The iPROMI campaign saw exceptional engagement across DBS’s internal staff, successfully transforming compliance and operations learning into a fun, rewarding experience. The gamified platform encouraged knowledge retention, boosted training participation rates, and fostered team collaboration through friendly competition.
With high repeat interaction and strong reward redemption activity, the experience met its objective of turning internal education into a dynamic, purpose-driven digital activation.
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