Project at a Glance
To promote eTiQa’s “Live Ready” campaign, Trinax designed and developed an interactive digital activation that encouraged commuters to build everyday readiness across Mind, Money and Body.
Installed at City Hall MRT, Dhoby Ghaut MRT and Tampines MRT over a six-week roadshow, the activation invited passers-by to test their knowledge through an interactive quiz before spinning a virtual prize wheel for instant rewards.
Combining educational content, gamification and prize redemption, the experience successfully captured attention in busy public spaces while delivering meaningful brand engagement and encouraging positive daily habits.
Creative & Technical Highlights
- End-to-end interactive quiz application development.
- Educational gamification focused on financial, health and lifestyle awareness.
- Automated voucher generation and receipt printing.
- Outdoor-ready hardware deployment for high-traffic environments.
- Multi-location deployment and operational support across three MRT locations.
Why It Matters
The activation demonstrates how experiential technology can transform everyday commuter environments into meaningful brand touchpoints.
By combining educational content with interactive gameplay and instant rewards, eTiQa successfully encouraged audiences to engage with important lifestyle topics while creating memorable, positive brand interactions.
The seamless integration of digital engagement, physical installation and automated prize redemption delivered a campaign that was both educational and highly engaging.
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