Project at a Glance
To celebrate Chinese New Year and reward employees with a memorable festive experience, Prudential engaged Trinax to design and deploy a vibrant Sure-Win Chinese New Year Redemption Booth at their Singapore office in Labrador Park.
The activation featured a visually striking booth decorated with traditional festive motifs and a physical pull-lever mechanic that triggered a guaranteed reward experience.
By blending tactile interaction with celebratory design elements, Trinax transformed a simple redemption activity into a playful and engaging moment for employees.
Creative & Technical Highlights
Custom-built Chinese New Year themed redemption booth designed for internal celebrations
Physical pull-lever mechanic creating an exciting “sure-win” reveal moment
Intuitive user interaction allowing employees to easily participate
Seamless integration into Prudential’s internal festive event environment
End-to-end concept, design, fabrication, and deployment by Trinax
Why It Matters
Corporate celebrations present valuable opportunities to strengthen employee engagement and workplace culture.
The Prudential Sure-Win Chinese New Year Redemption Booth transformed a traditional prize redemption into an interactive and memorable experience.
By combining festive design with tactile gameplay, Trinax helped Prudential create joyful moments that celebrated the Lunar New Year while rewarding employees—showcasing how experiential design can enhance both brand and internal engagement initiatives.
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