Launched in 2016
As part of NTUC’s branding strategy, this campaign focuses on promoting its mascot, Xaiver, to enhance top-of-mind presence amongst its consumers.
An interactive Augmented Reality video wall was built at three different NTUC Fairprice Xtra locations. Xaiver, the mascot, was the leading character in the reality video wall where it would perform four different animations with hilarious actions for customers. Customers could also take the opportunity to take a photo, obtaining a printed copy thereafter as souvenir.
With Augmented Reality (AR), you can create new possibilities for your target audiences with your brand or product offerings, in a digital fashion. AR is a software feature that is versatile and can be adopted for a myriad of marketing uses.
Photo booths have evolved from austere boxes that take only passport photos. Trinax’s comprehensive selection of interactive photo booths is designed to make photo-taking a fun and entertaining experience, leaving users with picture-perfect moments in the form of printed or digital photographs.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!
