Launched in 2016
As a market leader in the beauty and cosmetics industry, SK-II wanted to push the boundaries and engage their consumers in a more engaging and immersive way. As such, an interactive solution comprising of two interactive games – the Koji rice massage and aura goals, were implemented.
In the Koji rice massage, users had to stir a bowl of rice and as they continued to do so, the dark circles around the girl’s eyes on the screen would disappear. In the latter, users were required to take a photo of themselves which would be used as the face for the game. Dark spots would start appearing on the user’s face and the intention was for user to tap on the dark spots to remove them. This interactive campaign proved to be effective as it led to an increase in product sales for the brand.
Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!
