Mixed Reality (MR) combines aspects of Virtual Reality (VR) and Augmented Reality (AR) to create its own niche, allowing the users to see the real world whilst they experience anchored virtual objects that are both realistic and interactive.
How does Mixed Reality work?
MR creates a virtual environment, just like VR, and overlays virtual objects into it in a similar fashion to AR. However, MR creates a virtual environment that is able to interact without the use of controllers. The MR headset detects hand gestures and where the user is gazing; this data is used to control the MR environment.
Unlike VR, MR allows for digital objects to be overlaid onto either a real life or virtual environment. AR lacks the capabilities to immerse the user in an artificial environment, while MR does that with ease.
MR is the catalyst for future marketing, especially in Singapore. Not only does it provide a plethora of benefits that facilitate business communications, it also provides interactive experiences that are sure to amaze and impress consumers. As the technology is fresh, it has the potential to surprise users in its functionality and immersion.
With the highest density of vending machines in the world, Japan is the undisputed leader in retail automation.
Our 360 Interactive Projection Dome offer a truly immersive and interactive experience that is built on an omni-channelled framework, allowing your content to come to life on a stunning all-round panoramic display that serves as an ever-evolving digital canvas above the audience.
Imagine a wall that combines the best of traditional static art, digital art and the Internet of Things (IoT) technologies. This is a wall that tells a story, activates multi-sensory experiences, stimulate the audiences through visual, audio, and even smell.
Convert any space into an unforgettable experience for your consumers with state-of-the-art gesture tracking platforms via the interactive walls or interactive floor surfaces.
Virtual Reality is on track to becoming the new way for consumers to have immersive, other-worldly, experiences. By wearing a Virtual Reality (VR) headset, consumers can go on an adventure unlike real life.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
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