SINGAPORE'S NO. 1

GAMES FOR MARKETING

WHY GAMES FOR MARKETING?

Marketing games are considered as an interactive marketing channel to engage consumers. According to research studies, it is regarded as one of the best ways to generate brand awareness, create engagement and build brand loyalty. This is because gamified experiences keep the users engaged by more than 50% when compared to a website without gamification.

GREATER
ENGAGEMENT

Games attract audiences much more compared to web advertisements, and gets the audience to move and act.

GREATER
RETENTION

With greater engagement, games play their part in helping brands to retain customers by building brand loyalty progressively, especially if it is part of a long-term campaign.

GREATER
CONVERSION

The thrill and entertainment shrewdly hides the business tactics and drives up the conversion rate. According to studies, games have 3x higher conversion rates compared to static ads.

INSTANT
GRATIFICATION

Get rewarded instantaneously and this feel-good factor is evergreen to all audiences!

“HERE AT TRINAX,

WE TAKE IMMENSE PRIDE IN THE GAMES WE CREATE AS WE RECOGNISE THE SIGNIFICANT CONTRIBUTIONS WE CAN MAKE THROUGH IMPACTFUL EXPERIENCES THAT BRING JOY, EXCITEMENT AND RETURNING USERS.”

Joel Goh

CEO

13 GAME GENRES

ACROSS MORE THAN 5 DIFFERENT PLATFORMS

A REWARD AND REDEMPTION SOFTWARE

THAT EMPOWERS MARKETERS AND RETAILERS

TREX™ is an online reward and redemption software that lives in the cloud. That means you can automate your campaigns with rewards – whether online, offline or online-to-offline (O2O).

CASE
STUDIES

MINISTRY OF NATIONAL DEVELOPMENT
WATCH OUT!

An adorable young boy will be the controllable character and moves in accordance to the taps on the screen. Players will attempt to dart left and right as they attempt to avoid various objects descending upon them, similar to how citizens would react if they spot dangerous objects falling from above. The background is designed as the ground floor of a HDB flat, where most Killer Litter cases occur and to complement the overarching theme and objective of this project.

FAR EAST ORGANIZATION
WOW WOW WEST

Join our courageous sheriff, Flint West, as he traverses the deserts on his trusty steed. Control the sheriff movements while collecting points and power-ups in the form of stars and horseshoes. Obstacles are scattered around the game’s landscape, tripping the horse and ending the game if the player collides into them.
Clarins
Double Serum Arcade Game

Collect key ingredients like avocadoes and kiwis to recreate the Clarins Double Serum Light formula through an interactive arcade game.

I12 KATONG
GUMMY SLASH GAME

An addictive game of slashing gummy bears where anyone can play. A barrage of gummy bears are flung across the screen and players will need to hastily slash them to accrue points.