Launched in 2019
As Ferrari pushes its Black Pilota Chronograph as the preferred watch for racing fans, Trinax concurrently provides marketing enhancements through a gamified endurance challenge. Participants will exert themselves on a pedestal to increase their horsepower and be the fastest racer throughout the event!
What is the Experience?
Visitors will find a tall LED screen installed as the centrepiece for this physically exhilarating game. To start, players will stand atop a pedestal and run on the spot. The LED screen signifies their horsepower, or running speed, and shows the maximum speed they achieved. Be like a racecar and race for gold!
To market Ferrari’s luxurious black chronograph as a dynamic watch that befits avid racing fans from across the world.
The pedestal houses a set of pressure sensors on its base to detect the user’s sequential steps. An increase in steps detected will be deemed as a faster pace. This will lead to higher horsepower, or score, which will then be recorded at the end of the game and shown on a leaderboard – if it’s among the top racers.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.
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