Launched in 2022
The HPB Rewards Programme aims to get users to be more motivated to exercise by introducing a Badge Challenge. Participants will have to clock steps daily to achieve various badges/awards and to also maintain their Gold, Bronze or Silver tiers.
What is the Experience?
It is a Badge Challenge feature within the H365 app and ecosystem, in which users can earn a wide range of virtual badges.
The HPB Rewards Programme aims to get users to be more motivated to exercise by introducing a Badge Challenge. Participants will have to clock steps daily to achieve various badges/awards and to also maintain their Gold, Bronze or Silver tiers.
Their daily steps are tracked over 7 days (Mon – Sun) to compute the average daily step count which determines the weekly tier awarded. There are also three additional award categories available for users: Consistency Award, Time Limited Award and Gold Chance Award
As people become more tech-savvy, marketing tools traditionally used by businesses to promote their products and services need to be enhanced to offer the same digital experience.
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