Launched in 2022
Let’s Ride! Singapore is a 4-week long virtual cycling event, running from 14 August to 10 September 2022. With a series of challenges and contests, this event is open to all cycling enthusiasts in Singapore. Go The Distance! Be Healthy, Stay Safe. Go solo or cycle with family and friends. You can ride anytime, to anywhere, at any pace.
What is the Experience?
Let’s Ride! Singapore is a 4-week long virtual cycling event, running from 14 August to 10 September 2022. With a series of challenges and contests, this event is open to all cycling enthusiasts in Singapore. Go The Distance! Be Healthy, Stay Safe. Go solo or cycle with family and friends. You can ride anytime, to anywhere, at any pace.
Trinax designed and developed the official web application of Let’s Ride Singapore with the main objective of tracking and gamifying cyclist’s cycling data. Importantly, we want the cycling experience to be interactive and omni-channel driven.
Cyclist’s cycling data is synchronised with the official website seamlessly via API integrations. Thereafter, these data are translated into leader boards and progression tracker, which will in turn become the prerequisites for lucky draws and other prizes.
As people become more tech-savvy, marketing tools traditionally used by businesses to promote their products and services need to be enhanced to offer the same digital experience.
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