What is the Experience?
The Macallan is the most sought-after whisky for collectors and whisky lovers. Having built an exceptional reputation for its quality single malt whisky, it has become the preferred choice for any discerning whisky connoisseur around the globe.
As part of branding and creating awareness for its quality whiskies to discerning connoisseurs from all over the world, Macallan wanted a customized solution that was interactive, creative and technologically advanced. This innovative tool would serve to enhance its wall bay and educate commuters of the range of whiskies available.
The Masters of Convenience (MOC) – an interactive transparent display that slides across wall bays ranging from 835mm to 1500mm wide was specifically designed for Macallan. This transparent display enables consumers to slide across the wall bays. Once the screen is directly in front of a particular bottle of whisky, it will display bottle-specific information such as spider diagrams, history, technical specifications and a video introduction.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Fun and functional, the Interactive RFID Table is operated by fully customisable software with 10-point capacitive touchscreens.
The Smart Recommendation System allows you to scan the users engaging with the platform for demographics and sentiment data.
In order for your customers to act on your request, your feedback and rating system needs to be easy to navigate and user-friendly to obtain useful information.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!
