What is the Experience?
McDonald’s Hersey’s chocolate-themed desserts are back and patrons of Funan will get a free ice cream cone if you’re able to strike a worthy pose.
This interactive experience is located right at the atrium of Funan shopping mall where users will attempt to strike poses to form the shape of a letter from the word “Hershey’s”. The objective is to hold the pose until the screen fills up with decadent Hershey’s ice-cream.
Once the screen has been filled up with all the chocolate goodness, users will be issued a coupon and they can then head to the McDonald’s outlet beside to redeem their yummy Hersey’s ice cream cone.
This gamified experience is an interactive activation similar to the one where users had to SCREAM for Hershey’s two years back.
To commemorate the return of McDonald’s Hersey’s ice cream through an interactive and fun experience.
Utilising sensors and cameras, this interactive experience detects the player’s body positioning where they’re required to pose to specific letters from the word Hersey’s.
Upon posing, the sensors will determine whether the user have filled up the space in the letter on screen, thus filling up the letter with delicious chocolate. Once the letter has been filled up, players would be deemed to have successfully completed the challenge and will be issued a free ice cream coupon.
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Marketing Games
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