interactive Gamified booth

Sephora

Launched in 2023

With the Formula 1 Singapore Grand Prix just around the corner, grab your racing tracksuit and attempt to ace the race at Sephora’s gamified booth.

What is the Experience?

Head down to ION Orchard and get into the F1 action at Sephora’s retail store. Utilising Sephora’s mobile application, you will be required to scan your unique membership barcode to assess the game.

After scanning the barcode, the gamified machine will proceed to scan the individual for calibration. Thereafter, you will use your body left and right to navigate around the race track. Collect beauty items to gain points and avoid the bees along the way.

At the end of the experience, users will receive up to two beauty gifts depending on their score.

What is the Objective?

To celebrate the return of Singapore Grand Prix with a gamified experience for Sephora’s App users.

How Does It Work?

In line with Formula 1 Singapore Grand Prix, a gamified booth has been curated for Sephora ION Orchard. To start the experience, players will be required to scan their unique membership barcode through the machine’s barcode scanner. Through the use of motion sensors, the players will be scanned and calibrated to seamlessly participate in the game.

Players will be required to move left and right to navigate through the track, whilst they avoid bees. Players will also gain points when they collect beauty products along the way. At the end of the experience, players will receive up to two beauty gifts depending on their score.

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