Launched in 2018
The Clementi Mall launched an event inviting shoppers to relive the good old days with nostalgic games like hopscotch and catching spiders. As a refreshing take on the classics, the event incorporated experiential technologies such as Augmented Reality (AR) that put a modern spin on our favourite games of the past.
What is the Experience?
Shoppers enjoyed a great time for the whole family with the fun-filled activities in The Clementi Mall’s very own interactive playground.
The aim of the interactive playground is to grant a rewarding and engaging experience to the patrons of The Clementi Mall through interactive digital activities suitable for people of all ages. With the use of experiential technologies, we hoped to encourage more shoppers to participate in the event to try out games that are new and familiar at the same time.
Shoppers had to fulfill a minimum spending requirement before entering the interactive playground. Once inside the playground, participants could choose to take part in the interactive hopscotch challenge, the first of its kind in Singapore or the AR Spider Catching game.
The hopscotch challenge featured a life-sized hopscotch, with squares that lit up in multiple colours once players jump on it. For the AR Spider Catching game, players had to use an ipad against a backdrop of a flowery garden and tap on the screen once spiders appear to earn points. Every game required players to enter their particulars to record their scores on a leaderboard and the top players at the end of the event were awarded attractive prizes.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.
With its many successful implementations, Trinax prides itself to be one of the leading developers of fully customised self-service loyalty and reward systems in the retail and marketing sectors.
With Augmented Reality (AR), you can create new possibilities for your target audiences with your brand or product offerings, in a digital fashion. AR is a software feature that is versatile and can be adopted for a myriad of marketing uses.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!
