Launched in 2019
Toys”R”Us and Trinax collaborated to design an augmented reality (AR) photo booth for kids to share joyous moments with family and friends. A green screen accompanies the touchpoint where kids frolic and pose for a picture with their favourite cartoon characters.
What is the Experience?
Leveraging AR technology, a cartoonish themed photo booth is created for kids to choose from a range of backgrounds and select their favourite characters to snap a picture alongside them. Green screen functionality allows for pictures to be taken that blend the kids naturally with cartoon characters! These jubilant photos can be digitally saved at the children’s request.
To usher in joy and excitement to kids patronising Toys ‘R’ Us stores and bring memories of experiential elation for the purpose of improving brand image.
Once the users enter the photo booth, they are presented with pre-rendered backgrounds and cartoon characters for their review and selection. After confirming the background, a snapshot can be taken after the user taps “Snap”. A digital version of the photo can be downloaded through QR codes or via email, depending on the user’s preference.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Photo booths have evolved from austere boxes that take only passport photos. Trinax’s comprehensive selection of interactive photo booths is designed to make photo-taking a fun and entertaining experience, leaving users with picture-perfect moments in the form of printed or digital photographs.
With Augmented Reality (AR), you can create new possibilities for your target audiences with your brand or product offerings, in a digital fashion. AR is a software feature that is versatile and can be adopted for a myriad of marketing uses.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!
