Application Programming Interface (API) allows communication between different applications built by different developers and is often a critical function of both mobile and web applications.
For optimal usage of the platforms and experiences we built, we provide integration service with external systems via API. This allows our interactive applications to communicate with your existing systems, such as loyalty and inventory systems, to authenticate the users and align activities such as gift with purchase (GWP) movements. At the same time, we also develop customised APIs for other third-party systems to communicate with our platforms.
Some of the systems we commonly integrate include:
In the world of interactive and immersive experiences, we have evolved from a single micro engagement to a macro engagement that is able to connect with a larger number of audiences simultaneously. A macro engagement can be a single connection or made up of multiple connections that are both singular or multiple. In these ecosystems, it is fundamentally an integration of numerous experiences into a single, holistic one.
Data-driven, these integrations are specially designed such that it is capable of tracking user experiences and manipulating the user’s journey. Linked to existing marketing applications, they can be translated to a higher impact on the sales funnel, purchasing decisions, branding and user engagement.
At Trinax, we help our clients create an experiential ecosystem that delivers increased marketing value centred on the users . Through our range of services, our team will conceptualise, develop, manage and execute all activities and connections, and create a powerful experience that not only meets our clients’ desired goals but enhances the engagement of their customers and users.
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Singapore 349327
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